Why the Ford Everest Tremor Remains a Forbidden Fruit for Americans

The Ford Everest Tremor Remains a Forbidden Fruit for Americans

The new Ford Everest Tremor is making waves with its off-road prowess and rugged good looks. It's a tantalizing SUV that seems perfectly suited for American adventurers. So, why won't Ford bring it to the US?

1. The Bronco and Explorer Factor

Ford already offers the Bronco and Explorer, both capable SUVs catering to different segments. Introducing the Everest might cannibalize sales and create internal competition.

2. CAFE Standards

Corporate Average Fuel Economy (CAFE) standards mandate automakers to maintain a certain average fuel efficiency across their fleet. The Everest, with its larger engine, might struggle to meet these standards, potentially leading to hefty fines for Ford.

3. The Chicken Tax

The "Chicken Tax," a 25% tariff on imported light trucks, significantly increases the Everest's price, making it less competitive in the US market.

4. Right-Hand Drive Legacy

The Everest is primarily designed for right-hand drive markets. Adapting it for left-hand drive would require significant investment, further increasing its cost.

5. Marketing and Branding Challenges

Establishing a new nameplate in a crowded market requires extensive marketing and branding efforts. Ford might hesitate to invest in a model that doesn't guarantee substantial returns.

Conclusion

While the Ford Everest Tremor is a dream SUV for many Americans, several factors prevent its arrival in the US. Ford's current lineup, CAFE standards, the Chicken Tax, and the complexities of adapting a right-hand drive vehicle create significant obstacles.

For now, the Everest Tremor remains a forbidden fruit for American enthusiasts, a tantalizing reminder of what could be.

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