They point out the following features on the site:
Safari is the fastest web browser on any platform.
Elegant User Interface
Safari’s clean look lets you focus on the web — not your browser.
Organize your bookmarks just like you organize music in iTunes.
Say goodbye to annoying pop-up ads and pop-under windows.
Search any text on any website with the integrated Find banner.
Open and switch between multiple web pages in a single window.
Instantly snap back to search results or the top level of a website.
Let Safari complete online forms for you, automatically and securely.
RSS tells you when new content is added to your favorite sites.
Resizable Text Fields
Resize text fields on any website: Just grab the corner and drag.
Keep your online activities private with a single click.
Apple engineers designed Safari to be secure from day one.