Attached to an e-mail I received from the Director of Marketing Communications at Intellext (Product: Watson) was a business card. Different than most, it actually showd her chat availability. I was curious enough as it showed "Online Now" that I clicked on it. It took me to a chat room. It showed that she was currently away, so I simply left a message that the business card was interesting.
She replied that it was a "living business card" created by Revation, the company that is behind their live chat feature.