Sunday, February 13, 2005

Sharper Image Ionic Breeze gets the Freeze or Sharper Image's Image a Little Duller.

Are you starting to see more particles in the air? Are you finding it harder to breath? That might be how Sharper Image feels.

The results of a libel suit Sharper Image had against Consumer Reports requires Sharper Image to pay Consumer Reports $525,000 legal costs (See the MSNBC article "Consumer Reports' legal tab picked up".

Excerpt from Jim Guess' post "Check this out: You won rights".

In 2003, The Sharper Image tried to silence us by filing a product disparagement lawsuit in California after we rated the company’s Ionic Breeze Quadra air cleaner “ineffective.” We fought back. We filed a motion to strike the suit under California’s Anti-SLAPP (Strategic Lawsuits Against Public Participation) statute. Such statutes protect against meritless lawsuits designed to chill constitutional rights, particularly the right to free speech.

I’m proud to say that we prevailed. The U.S. District Court for the Northern District of California dismissed the case, rejecting all of Sharper Image’s claims and thereby powerfully affirming Consumers Union’s reputation as an objective, unbiased testing organization.

I wonder how many of the people out there that bought one of the 2 million Ionic Breeze Quadra Silent Air Purifiers at about $350 each will start returning them. That could be enough to hurt any company. I guess we'll have to wait and see.

One might also want to check out Jim's post for other reasons. In the first paragraph of his post he talks about your credit report and the second about your "health report" (one can now an get a copy of their MIB report once annually without charge!

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