Not sure if it was the first, but the Yellow LiveStrong bracelets sold to raise money for the Lance Armstrong Foundation (LAF) sure made them popular. As many as you see it appears that it has been successful and brought about an awareness, so much so that others have followed suit.
Another organization following Lance's lead is the Juvenile Diabetes Research Foundation. The idea behind the bracelet is to MAXIMIZE AWARENESS, MAXIMIZE HOPE,and ultimately MAXIMIZE LIFE.
There are many other bracelets showing up, such a breast cancer awareness, autism awareness, etc..
You can find out more about the orange braclet shown above here or here. It raises money for the Juvenile Diabetes Research Foundation.
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